Spice Secrets is a sub brand of IFB that talks about fooooooood.
IFB sells a range of kitchen appliances, its microwave ovens being the most popular. But the common belief is that microwave ovens are just for baking and heating food. Through Spice Secrets, IFB creates awareness that contrary to the popular belief, almost all recipes, including the traditional Indian ones, can be cooked in modern kitchen appliances, including microwave ovens. They do this by sharing recipes on their website.
I did art direction for the photography of the recipes. These photographs are used across Spice Secrets website, social media, blogposts, newsletters, etc.
Smell the fooooood
The goal was always to make the viewer smell the food. Colours, ingredients, lighting—everything played a role in that.
